Amazon's New Direction From USA Today

Before long, "user-generated content" won't refer only to media, but to just about anything: user-generated jeans, user-generated sports cars, user-generated breakfast meals.

This is because setting up a company that designs, makes and globally sells physical products could become almost as easy as starting a blog — and the repercussions would be earthshaking.

That's the future Amazon.com CEO Jeff Bezos hopes to set in motion with the company's new direction.

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The future of design lies in the co-creation of products. From Philips news

Philips Design will have a space on Second Life where virtual concepts can be tested and residents can participate in co-design projects. In this way, Second Life users can have a greater say in the kind of colors, ergonomics, functionality and other features of products they may wish to buy in this virtual world.

This will allow Philips Design to find new ways of relating to end users. Having such direct feedback can significantly enrich the design process and lead to innovative and surprising end results. This fits with the Philips Design philosophy that design should be based around people and grounded in research. It also corresponds to Philips Design's firm belief that the future of design lies in the co-creation of products.

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